10-Jul-2026 | Luisa Welch
Honest Greens: Wholesome fast food in Soho
Fresh, vibrant and flavourful: Luisa finds her new go-to Mediterranean food stop
What happens when three French, Danish and American strangers travelling the world, with nothing in common apart from a love of good honest food, happen to meet in Spain? Ben, Rasmus and Chris bonded over drinks (no doubt!) and on one main idea, to create ethically sourced food that’s vibrant, nourishing and real.
Then they discovered that one had cooked in Michelin-star kitchens, the other had waited tables and the third had built a business. Not finding a place where food felt real, fast, delicious and easily available, they decided to start one themselves. And HG (Honest Greens) happened. The original HG opened in Barcelona, soon followed by other branches in Spain and then Portugal and now in London’s Soho.
They sourced ingredients from ethical growers, swapping ideas with chefs and drawing inspiration from the most exciting kitchens in the Med and beyond. In London’s Soho you can now taste the results.
The summer menu is a riot of colours and flavours to match. Plant-forward dishes include Ajoblanco con tomates – heritage tomatoes dressed with a sauce based on the traditional Extremadura almond and garlic cold soup; Boniato cakes – a traditional Spanish pastry but made with crushed beans; and the best ever Sweet Potato Fries.
Garden Bowls and Market Plates take on a fresh twist for summer, with delicious Stracciatella Bowl, Pollo (chicken) Piri Piri and Tuna Tataki con Aji Amarillo – a vibrant fusion dish combining lightly seared, Japanese-style tuna with a bright a bright, fruity, spicy Peruvian yellow pepper sauce. Many bowls combine fruit with vegetables and grains, to lift flavours whilst adding extra vitamins and fibre. It’s all natural, no processing, no preservatives, nothing unnecessary is added, you can taste real food. A big thing is made of olive oil, the only oil used for everything, it reigns supreme in the kitchen and on the table. A well thought out menu, and at around £9.95 to £11.95, these dishes are super pocket friendly too.
You won’t want to share them, but you can always order extra sides, like the morish House Hummus with Pistachio or Seasonal Peaches and Labneh. These are all great flavours from the Mediterranean basin.
Leave room for desserts, many of which come in bite sizes, and they are a healthy sin – try Raw Maca Coconut Bar, Oange, Matcha & Cocoa Protein Ball and Miso Koji Apple Pie.
Among the sea of Kombucha, cold pressed juices, shots (spirulina or ginger), infused and purified water with free refills, there are craft beers and a short, sharp wine list, offering natural, organic wines. The wines are all Spanish and come by the glass or bottle. Particularly delicious and refreshing is Le Naturel Blanco (£8.95/medium glass), a Garnacha Blanca from the Navarra region, with great acidity, no added sulphites and a perfect summer sipper which pairs well with all types of food.
The ethos of ‘everything natural’ extends to the interiors, which recreates a forest environment with modern touches, with hanging greenery juxtaposed with striking light fittings. Even the beautifully imperfect wooden furniture is handcrafted by a team of artisan in Spain and sustainably made, with each wooden table, woven stool and clay cup built to last. Set on two floors with the main dining room downstairs, the upstairs features a coffee corner known as HG Beans, where baristas serve up organic single origin coffees, and an informal, quick-eat and take away area.
And lastly, you may come for the food and find that you stay longer than planned because of the music. Like the food, the music is ace too, and changes with the mood of the day, shifting naturally from ambient to energetic, but never overpowering. Come for the food, stay for the music.
Hg Soho, 21 St Anne’s Court, London W1F 0BJ honestgreens.com
